Digital marketing, branding & hotel marketing blog

Ideas, insight and real-world experience on hotel marketing, branding, web development, SEO and social media. What we learn by doing, told straight.

Hotel marketing Branding Web development SEO & Paid Media Social media

There's a number that should hang on the wall of every company with a website: every extra second of load time cuts conv...

It's the eternal debate of every marketing budget: organic ranking or paid advertising? The short answer: the question i...

The average traveller spends less than a minute on your website before deciding whether to stay or go back to Booking. I...

Two hotels on the same street, with similar rooms and the same breakfast. One sells at €140 a night and fights for every...

Posting is not a strategy. Plenty of brands have spent years "being on social" — a post on Tuesdays, a story when someth...

Search for your hotel on Google. On the right (or at the top, on mobile) a module appears with dates, prices and a list...

Choosing an agency is an uncomfortable decision: every website promises the same things, portfolios look alike and price...

There's a confusion that costs money: thinking that branding means "making a logo". The logo is the tip of the iceberg....

When travellers plan a trip, Google is their first stop: "hotel with pool in Pollença", "where to stay in Lanzarote", "h...

It's the question everyone asks and almost nobody answers clearly: how much does a professional website cost? The honest...

Every booking that comes through Booking or Expedia costs your hotel between 15% and 25% in commission. For a 40-room ho...

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