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Ideas, insight and real-world experience on hotel marketing, branding, web development, SEO and social media. What we learn by doing, told straight.

Hotel marketing Branding Web development SEO & Paid Media Social media
Professional photography and video: half your brand is visual

Professional photography and video: half your brand is visual

You can have the best website, the sharpest social strategy and well-managed campaigns: if the photos were taken on a ph...

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Hotel email marketing: the channel you already own and aren't using

Hotel email marketing: the channel you already own and aren't using

Every guest who stays at your hotel leaves you the most valuable thing in digital marketing: their email and the proof t...

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Sustainability and luxury: how to communicate your eco commitment without greenwashing

Sustainability and luxury: how to communicate your eco commitment without greenwashing

The luxury guest of 2026 no longer chooses between pleasure and conscience: they demand both at once. They want the cove...

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Online reputation for luxury hotels: managing reviews when the bar is set at 5 stars

Online reputation for luxury hotels: managing reviews when the bar is set at 5 stars

In a three-star hotel, a middling review is just another Tuesday. In a five-star, it's a fire: whoever pays €400 a night...

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Local SEO: how to show up on Google when people search nearby

Local SEO: how to show up on Google when people search nearby

"Restaurant near me", "marketing agency in Palma", "physiotherapist in Pollença". Local searches carry the highest purch...

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Micro-influencers and niche creators: the collaborations that actually work for boutique hotels

Micro-influencers and niche creators: the collaborations that actually work for boutique hotels

Every hotelier has received that email: "I'm an influencer, 80,000 followers, I'd like to propose two nights in exchange...

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Naming: how to choose your brand name (without regretting it in two years)

Naming: how to choose your brand name (without regretting it in two years)

Your name is the word that will be said most often about your company: in every call, every recommendation, every invoic...

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Instagrammable spaces and guest content: design your hotel to be shared

Instagrammable spaces and guest content: design your hotel to be shared

Every guest who walks through your door carries a professional camera in their pocket and an audience that trusts them m...

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Social media for luxury hotels: how to attract the high-net-worth guest

Social media for luxury hotels: how to attract the high-net-worth guest

The luxury hotel guest looks at your Instagram before your website. Not to see the rooms — the booking engine photos are...

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Hotel storytelling: your hotel's story is your best sales argument

Hotel storytelling: your hotel's story is your best sales argument

Two hotels with the same stars, similar rates and equally beautiful pools. One tells you its building was an 18th-centur...

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How to appear in ChatGPT and AI answers: the new SEO

How to appear in ChatGPT and AI answers: the new SEO

"Which agency would you recommend in Mallorca?" "Which boutique hotel should I pick in Pollença?" Questions that three y...

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Boutique hotel marketing: how to compete with the big chains (without being one)

Boutique hotel marketing: how to compete with the big chains (without being one)

A boutique hotel can't outspend a hotel chain. It can't appear in more places, bid higher or give away more points. And...

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Sell experiences, not rooms: experience packages for 5-star hotels

Sell experiences, not rooms: experience packages for 5-star hotels

When a luxury hotel needs to sell more, it has two paths: lower the rate or raise the value. The first is quick, addicti...

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International SEO for hotels: how to win the German, British and Nordic guest

International SEO for hotels: how to win the German, British and Nordic guest

Your hotel fills up with Germans, Brits and Nordics — but your website only works in Spanish. Or worse: it works in "tra...

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Website speed: what every second of load time costs you

Website speed: what every second of load time costs you

There's a number that should hang on the wall of every company with a website: every extra second of load time cuts conv...

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SEO or Paid Media? Where to invest your marketing budget

SEO or Paid Media? Where to invest your marketing budget

It's the eternal debate of every marketing budget: organic ranking or paid advertising? The short answer: the question i...

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The 10 hotel website mistakes that hold back your direct bookings

The 10 hotel website mistakes that hold back your direct bookings

The average traveller spends less than a minute on your website before deciding whether to stay or go back to Booking. I...

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Hotel branding: how to build a brand that fills rooms

Hotel branding: how to build a brand that fills rooms

Two hotels on the same street, with similar rooms and the same breakfast. One sells at €140 a night and fights for every...

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Social media strategy for brands: from content to results

Social media strategy for brands: from content to results

Posting is not a strategy. Plenty of brands have spent years "being on social" — a post on Tuesdays, a story when someth...

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Google Hotel Ads and metasearch: what they are and how to make them pay

Google Hotel Ads and metasearch: what they are and how to make them pay

Search for your hotel on Google. On the right (or at the top, on mobile) a module appears with dates, prices and a list...

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How to choose a digital marketing agency in Mallorca: 7 keys

How to choose a digital marketing agency in Mallorca: 7 keys

Choosing an agency is an uncomfortable decision: every website promises the same things, portfolios look alike and price...

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Branding for companies: what it is, the process and when to rebrand

Branding for companies: what it is, the process and when to rebrand

There's a confusion that costs money: thinking that branding means "making a logo". The logo is the tip of the iceberg....

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SEO for hotels: a practical guide to showing up on Google

SEO for hotels: a practical guide to showing up on Google

When travellers plan a trip, Google is their first stop: "hotel with pool in Pollença", "where to stay in Lanzarote", "h...

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How much does a professional website cost in 2026 (and what should it include)

How much does a professional website cost in 2026 (and what should it include)

It's the question everyone asks and almost nobody answers clearly: how much does a professional website cost? The honest...

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How to increase your hotel's direct bookings (and rely less on OTAs)

How to increase your hotel's direct bookings (and rely less on OTAs)

Every booking that comes through Booking or Expedia costs your hotel between 15% and 25% in commission. For a 40-room ho...

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