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Every guest who stays at your hotel leaves you the most valuable thing in digital marketing: their email and the proof t...
In a three-star hotel, a middling review is just another Tuesday. In a five-star, it's a fire: whoever pays €400 a night...
A boutique hotel can't outspend a hotel chain. It can't appear in more places, bid higher or give away more points. And...
When a luxury hotel needs to sell more, it has two paths: lower the rate or raise the value. The first is quick, addicti...
The average traveller spends less than a minute on your website before deciding whether to stay or go back to Booking. I...
Two hotels on the same street, with similar rooms and the same breakfast. One sells at €140 a night and fights for every...
Search for your hotel on Google. On the right (or at the top, on mobile) a module appears with dates, prices and a list...
When travellers plan a trip, Google is their first stop: "hotel with pool in Pollença", "where to stay in Lanzarote", "h...
Every booking that comes through Booking or Expedia costs your hotel between 15% and 25% in commission. For a 40-room ho...
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