Dunas de Doñana is a resort located in the heart of the Doñana National Park, a protected natural area characterized by its rich biodiversity and its privileged environment. Our team had the opportunity to develop the corporate identity of this resort, with the aim of transmitting the values that define it: connection with nature, sustainability and simplicity.
For the creation of the visual identity, we were inspired by the natural landscapes that surround the resort. We chose a palette of soft, earthy colors that evoke the warm and organic tones of the local environment, and designed a logo that reflects the organic shapes of the landscape. The chosen typography is clean and accessible, transmitting a sense of closeness and authenticity, in line with the relaxed experience that Dunas de Doñana offers its guests.
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