Mitos Sport & Health

Mitos Sport & Health is the sports centre that understands exercise for what it is: the best medicine. Health-focused training, preventive exercise, injury recovery, swimming and nutrition — each with its own rigorous dose, personalised for every individual. A philosophy this clear deserved an equally sharp brand.

We built their branding — an identity and visual universe that moves away from gym aesthetics to talk about health — and designed and developed their ecommerce website: training programmes for races and swimming, an exercise library, nutrition guidelines and gift vouchers, all available to buy online. The brand tells who they are; the shop puts it one click away.