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Beyond Boating

Beyond Boating
Beyond Boating

Branding for a national distributor of luxury boats

Beyond Boating is much more than a luxury boat dealer. It's the personal project of a young couple who are redefining the way boating is conceived in Mallorca. As official distributors of leading Nordic brands such as Quarken and XO Boats, their offering combines technology, design, and adventure to attract a new generation of sailors.

  • Corporate Identity
  • Brand Strategy
  • Branding
Beyond Boating

Our challenge was to build a brand identity that reflected this contemporary and disruptive vision of the nautical sector. We created an elegant, minimalist, and distinctive visual universe that connects with the lifestyle of its customers: discerning, explorative, and aesthetically sensitive individuals. From the naming to the art direction and brand design, every element has been designed to convey authenticity, dynamism, and sophistication.

Beyond Boating
Beyond Boating

The result is a solid, versatile brand with international reach, capable of positioning itself in the premium segment without losing its fresh and relatable essence.

Beyond Boating
Beyond Boating
Beyond Boating
Beyond Boating
Beyond Boating

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