At a pivotal moment for the primary sector in Mallorca, a long-standing livestock cooperative chose to take a bold step forward: to refresh its image in order to connect with new generations and strengthen its local presence across the island.
We approached this rebranding with a strategic mindset—simplifying the name, redefining the visual system, and bringing the brand closer to the people without losing its rural essence. The new identity conveys values of tradition, sustainability, and proximity, using a contemporary and approachable design language that positions the cooperative as a key player in conscious local consumption.
A robust typeface, a warm and organic color palette, and a flexible graphic system are the foundations of a brand that honors local products and rural work through a renewed perspective. This new positioning not only boosts their visibility, but also reaffirms their role as a reference within Mallorca’s agri-food landscape.
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