Internet is the solution to bring your business closer to your customer. The improvements in infrastructures and devices allow users to be permanently connected: through search engines, social networks, specialized portals... Anyone with internet access can solve practically all of their needs, it is then the responsibility of the companies access that engagement opportunity.
There are many digital solutions for every need: corporate web pages, eCommerce, booking engines, disclosure portals, metasearch engines, microsites... It is essential to make an effective selection to achieve a good result with our digital strategy.
The digital environment is fleeting, it is in continuous movement, it is important to find the right keys not to fall into early obsolescence or err in the distribution channels to avoid making the wrong investment and always find the maximum possible return, although it is more important a stable return than a quick return as it provides strength and continuity to our project.
Today almost all businesses have a digital aspect -more or less-, but they must raelize that their online presence affects their business. With the brand strategy as the basis, the digital strategy must agilely manage the tools at its disposal for an effective online implementation.
Users have the definitive tool -or almost- to make a practically perfect choice for the solution of their needs, the online world makes available a multitude of tools that allow the user to know relevant aspects of the product or service -or destination- that they are willing to choose, being generally the best way to find inspiration and information in advance.
A correct choice and strategy in each of the digital channels can make our online project take off. We know that the influence that a brand can cause during a user's journey in their process of choosing a product or service is very powerful, online channels are undoubtedly a crucial part of that process and, above all, it is measurable.
Web design is the experiential part, it is essential to be attractive and usable, that the user finds what he is looking for and that this generates a pleasant and agile experience. The design must empathize with the business, transmitting in a differentiating and quality way, becoming a substantial advantage so that this process is part of the success of the project.
Getting traffic to our website is not the main thing, once obtained is very important the trust that the site can convey and how easy it is to reach the customer's goal. This experience significantly affects conversion rates.
Not all businesses have the same needs nor are their products or services composed in the same way, there are infinite particularities that make each business unique in its operations, in its concept, in its logistics... For this reason, it is essential that the tools are available to the project and not the other way around. Adapting to pre-established tools can mean savings in the first stage but in the long run it can double and triple human efforts for proper management, considerably reducing productivity and consequently profit margins.
It is important to understand the project to study its present and future scale, to correctly decide which is the best approach. For this reason, it is essential to know and understand the project and thus provide the solution that best contributes to the business.
Online stores are perhaps the most widespread online sales solution, a format that allows online marketing to practically 100% of business models. Although it is also true that being such a widespread solution it gives us a world of new clients but also a great level of competition: price, product, location...
We must define a strategy and, in it, which ones are the best distribution channels and what actions are necessary for the project to be successful: define the best platform, execute an online marketing plan, shipping logistics, payments... With the appropriate strategy and investment, design and development an online store will make our project see the light and obtain benefits.
We have experience in the travel sector, which helps us to develop projects in a comprehensive and competitive way within the sector.
We know that the hotel transactional ecosystem is highly specialized, that is why we have one of the best partners in the sector such as Roiback that allows us to offer a first-line technological product together with our characteristic customization, jointly offering a very competitive product that will achieve great results.
