Cas Saliners is a charming holiday home complex located in the heart of the Parc Natural de Ses Salines d’Eivissa i Formentera, a unique setting that combines tranquillity and nature with proximity to the island’s main beaches. These typical Formentera-style houses offer all the necessary amenities to enjoy an unforgettable stay just five minutes walk from the sea.
Our work with Cas Saliners included a wide range of actions focused on its marketing. We developed a solid and coherent brand strategy, accompanied by a redesign of its website to adapt to the new operations of the complex. In addition, we integrated our partner Roiback, optimising its online booking system, and developed a loyalty programme to attract and retain the most loyal customers.
At the same time, we defined an online marketing strategy focused on attracting qualit traffic, optimising advertising campaigns to maximise return on investment. Thanks to precise and results-focused management, we achieved an estimated ROI higher than budgeted, boosting the visibility and recognition of Cas Saliners.
Our management also extended to the resort's social media, where we worked on creating attractive content that connected with its target audience, highlighting the beauty of the natural environment and the comfort of the houses. In addition, we implemented an influencer management strategy, collaborating with content creators who amplified the brand's reach and contributed to its reputation.
As a whole, the actions carried out not only improved the digital presence of Cas Saliners, but also consolidated its positioning as one of the most attractive accommodation options in Formentera, achieving a balance between effective marketing and authentic experience in a protected natural environment.
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