Dunas de Doñana is a resort located in the heart of the Doñana National Park, a protected natural area characterized by its rich biodiversity and its privileged environment. Our team had the opportunity to develop the corporate identity of this resort, with the aim of transmitting the values that define it: connection with nature, sustainability and simplicity.
For the creation of the visual identity, we were inspired by the natural landscapes that surround the resort. We chose a palette of soft, earthy colors that evoke the warm and organic tones of the local environment, and designed a logo that reflects the organic shapes of the landscape. The chosen typography is clean and accessible, transmitting a sense of closeness and authenticity, in line with the relaxed experience that Dunas de Doñana offers its guests.
Every detail of the branding was carefully thought out to highlight the tranquility that visitors experience at the resort. From the logo design to the stationery and graphic elements, we sought to capture the essence of Dunas de Doñana as a natural refuge that invites you to disconnect and enjoy the simplicity of the environment.
The result is a visual identity that faithfully reflects the resort's values, creating a brand that connects with visitors and reinforces the uniqueness of Dunas de Doñana as a tourist destination in one of the most important natural enclaves in Spain.
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