Node Lighting was born as LightSource's own brand within its Essentials category, offering lighting solutions designed with a modular, adaptable and efficient approach. Our team was in charge of the complete development of its branding and brand creation, defining a visual identity that reflected the essence of its products: versatility, functionality and high-quality technical design.
The central concept of the brand is based on modularity, a principle that not only defines its products, but also its visual identity. A logo with a flexible structure was worked on, capable of adapting to different applications and formats, reinforcing coherence with the scalable nature of its lighting systems. The chosen color palette and typography reinforce the technical and contemporary character of Node Lighting, transmitting confidence and precision in each application.
Furthermore, Node Lighting's identity was designed to integrate perfectly within the LightSource ecosystem, maintaining its own personality within its line of essential products. From packaging to graphic communication elements, every detail was thought out to project an innovative, clear brand aligned with the needs of professionals and end customers.
Thanks to this branding work, Node Lighting is positioned as a reliable and flexible option in the lighting market, offering modular solutions that adapt to each space with efficiency and design.
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