Tony Mora is a manufacturer of cowboy boots located in Alaró, Mallorca. It is a company with more than 100 years of history in the hands, manufacturers of high quality boots, which are made to last a lifetime. Boots that follow the traditional patterns of production, with soles sewn with the goodyear technique, certified skins from controlled farms, customizable on demand... A very specialized product but certainly an unbeatable product.
They count on stay creative to manage a direct sales incentive plan through online channels and of course the first one, the basis of the project and more important is the official ecommerce of the brand. We decided to install woocommerce, one of the most widespread and most integrated platforms available on the market. From here, we distribute to marketplaces: google, amazon, bing, facebook... Together with the design and construction of the ecommerce we make a product photography session; It is essential to bet on an agile and complete platform, but as important or even more is that the product stands out and the user experience is optimal to maximize conversions.
In this digital strategy it is essential to have planned social network management plans, SEO positioning, SEM (Google Ads), customer loyalty, content marketing... Our target audience is Europe, where thanks to brand awareness we have some advantage, but the next step is the US and Canada.