The Festival de Pollença is an unmissable event for lovers of classical music, located in a unique place like the patio of the "Claustre de Sant Domingo" in Pollença that allows you to enjoy music under the starlight.
This Festival accumulates 57 editions in which it has been transformed, arriving some editions to mix different arts. In this edition it was proposed as a challenge to return to the primitive essence of this festival resulting in a very powerful poster with world-class artists in this art.
The concerts are located in the open courtyard of a cloister of the sixteenth century, under a blanket of stars, the color of the night is undoubtedly a present element. Accompanied with an organic and geometric graphic, it transports us by a pentagram that flows and ripples as it gets carried away by the musical notes.
An event like this has all the necessary promotional applications such as stationery, signage, online / offline press, web, social networks ...
The website of the Pollença Festival meets two clear objectives: promotion and sale. On this website the main information is the presentation of the poster of the current edition, but it is also very important to take into account the final objective: the sale of tickets. For this reason we have defined the navigation to be intuitive for users who access for the first time and fast for recurring users who already know what they want.
Social networks are a key tool for the dissemination of such an event, we have defined a mixed publication strategy to maximize the reach. We have also generated the events and offered the tickets within the same environment to increase the conversion.