Work done for the Calvià Town Hall, which chose our proposal to create and launch this campaign for the General Urban Planning Plan (PGOU). Some pieces to communicate to the inhabitants of the municipality the planning of how Calvià intends to be in the next 30 years.
On this occasion we opted for a concept that connects the municipality of today with that of the future, and where people can see themselves identified. For this, we use a versatile campaign claim, capable of adapting to any phase or need of the campaign, and a visual style with images that represent what it means to create a new Calvià where the inhabitants are the protagonists.
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