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Colonya. branding digital strategy savings bank

  • branding

  • digital

  • performance seo/ux

  • performance social

Colonya

Colonya is one of the two savings banks that have survived the last crisis within Spanish territory. This fact is due, among other reasons, to the fact that Colonya is a savings bank with values ??and has managed to make its Social Work spirit last. Colonya is an entity deeply rooted in the Balearic Islands because it has always supported the cultural, historical and social landscape.

Colonya

But nevertheless it is a credit institution that offers very competent products for individuals and companies in the Balearic Islands. For this reason they decide to implement a comprehensive rebranding plan. The challenge is to work the entire graphic universe without making any adjustments to the current anagram, to define a new image that is younger, more current, closer and more intense. An image that places this entity in the present with a powerful digital aspect. From the redesign of basic stationery materials, advertising executions, merchandising material... to the redesign of complex things such as credit or debit cards, notebooks or checkbooks among many other materials.

Colonya
Colonya
Colonya
Colonya

Within the digital landscape, the entire web environment is redesigned, starting from scratch a new project aimed at improving the commercial layer of banking products, from a simpler point of view and giving absolute priority to the request for information on any of the products. However, the clear vocation to present the corporate and social component of the savings bank is maintained, an argument that has made them a benchmark in the islands and remain at the forefront of this type of initiatives.

Colonya

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